Event Coordinator
Sandeep Pangidi
Email Id
Event Coordinator 2
Kunal Raut
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1st Prize: Upto 10000 Cash Prize
2nd Prize: Upto 5000 Cash Prize

Many a times, firms often find it difficult to identify the right strategy to survive in this competitive market. If the firms are in its budding stage, the chaos is even more high. Stratagem - Strategy   Consulting club of IIM Amritsar is conducting "PRETENCE", the simulation game as part of Aarunya 2.0 - The Management   Cultural Fest of IIM Amritsar.

Pretence allows the participants to play the role of senior management at a firm and compete against other firms so as to experience the challenges in setting a strategy in a market with significant learning curves,knowledge spillovers   potential entry of new competitors.

Round 1

Online Quiz
(10th January 2018)

Round 2

On Campus Round- Simulation Game (3rd/4th February 2018)
Stay tuned for more updates!

Rules of the competition
  • Participants can form groups comprising of 2-3 members.
  • Teams can have a mix of participants from the 1st and 2nd year.
  • All the participants in a particular team must be students of the same institute.
  • Any number of teams can participate from one institute.
  • A person can be a part of one team only.
  • Any deviation from the above mentioned rules shall lead to disqualification of the team.
  • The decision of the organizers of the competition will be final and binding on all participants.

For any further clarifications send us an email to

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